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Public Affairs is about the way in which all kinds of organisations engage in lobbying and in securing a good reputation with policy makers. In the world of policy making, organisations and groups with a specific interest try to influence decisions to their favor. They may try to get an issue on the agenda, or prevent it if this threatens their interest. How do they do this, what strategies they use, and with what effects? This workshop introduces you to the world of public affairs. In the course of the workshop, we will narrow down on how to make the tools of Public Affairs relevant to the needs of research and education professionals at the national and European level. This would focus on the greater sphere of ‘the Digital Agenda’ and understanding what such a concept means.

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